Create Killer Content without Writing a Word Yourself by taking part in a Content Collaboration

Create Killer Content without Writing a Word Yourself

The title of this article pretty much steals my opening line: What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. And let’s face it: sometimes we have ideas for content but lack the expertise to execute them. Nobody’s good at everything, right? The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF. I’m talking here about content collaboration. Maybe you’ve never collaborated…

Read More

Capture More Email Leads with These 5 Sure Fire Strategies

Capture More Email Leads with These 5 Sure Fire Strategies

Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers. Really. Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it. And if it’s been a while since you revamped your email marketing strategies, it’s time…

Read More

AdWords is D-D-Dying… Say Hello Google Local Services!

AdWords is D-D-Dying

I’m sorry that I have to break it to you but… AdWords is dying . Well, I’m not that sorry. I’m eager to tell youbecause Google Local Service Adsare a better option for local businesses than AdWords ever was. Why? Because AdWords was an advertising tool that could be adapted for local businesses – with the right local keywords, it’s been possible to get to the top of Google’s SERP. But it was never intended specifically for local service based business. That’s not the case with Google Local Service Ads.…

Read More

Why You Should be Doing SMS Marketing Right Now

Why You Should be Doing SMS Marketing Right Now

What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your ads. But guess what? There’s one thing that you’re probably not doing that could help you connect with customers when they’re most likely to stop by your business. And you might not even have considered…

Read More

How Much Are Your Customers Worth? (Hint: It’s More Than You Think)

How Much Are Your Customers Worth

You’ve got to spend money to make money. That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about… And that’s the lifetime value of each loyal customer you attract with your marketing campaigns. You know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford…

Read More

How Micro Moments Can Help You Attract New Customers

How Micro Moments Can Help You Attract New Customers

Right now, potential customers are online looking for your business. And you might be missing them. Scary thought, isn’t it? Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target audience need when they need it, then they’re likely to end up with one of your competitors. The answer? Understand the moments when customers pick up their phones to look for your business and craft…

Read More

5 Ways to Use Artificial Intelligence to Increase Your Sales

5 Ways to Use Artificial Intelligence to Increase Your Sales

The robots are coming for your business. Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing in AI is for huge companies with huge budgets, the truth is that AI is more affordable – and more versatile – than you might think. Artificial intelligence, if programmed and used properly, can help you increase your sales, enhance your customers’ experience, and manage your business more effectively. Here are 5…

Read More

Why Your Competitors are Thriving and You’re Not!

Why Your Competitors are Thriving and You’re Not!

What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you – but you don’t need them to do that to be informed. All you need to do is observe, think, and ask a few key questions about what they’re doing. Where Are They Marketing Themselves?…

Read More

How to Cash in with Snapchat (Local Business Edition)

How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – and if it is, how you should be using it in your marketing. How Popular is Snapchat? I want to start with some Snapchat statistics because I’m finding that a lot of the local business…

Read More

Four Steps to Turn Fans into Brand Ambassadors

Four Steps to Turn Fans into Brand Ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. The good news? You can turn customers into enthusiastic brand ambassadors in just four easy steps. That might sound too good to be true, but it’s not. The trick is knowing what makes someone a brand ambassador – and then leading them down…

Read More