How to Avoid Getting Slapped by Google’s E.A.T. Update

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or…

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7 Marketing Trends You Can’t Afford to Ignore in 2019

7 Marketing Trends You Can’t Afford to Ignore in 2019

Who cares about marketing trends, right? If that’s your attitude, I get it. Some trends are here and gone before you even have time to figure out how to take advantage of them. It’s easy to dismiss trends as fleeting. But the truth is… some aren’t fleeting. Some are here to stay. As the year ends and 2019 approaches, it’s a good time to take stock of your current marketing strategy. And, if you’ve been ignoring all trends in favor of the tried and true, then guess what? 2019 is…

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What Content Marketing Can Do for Your Business

What Content Marketing Can Do for Your Business

Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presencestill face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits…

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Is Instagram Right your Businesses?

Is Instagram Right your Businesses

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about yournew fall fashion line for your boutique clothing store? And if your business sells items likehandmade crafts, you have definitely got an “in”on Instagram. But,does this mean that every business should considerusing Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to…

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How to Define Your Brand Message

How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value. But here’s the thing… “You aren’t the one who defines your brand message – your customers do!” It’s your job to lay the groundwork for what you want people to know about your…

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Boost Your Facebook Engagement in 5 Steps!

Boost Your Facebook Engagement in 5 Steps

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your…

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What’s Changing with Google (and How It Affects You)

What’s Changing with Google

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear…

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How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second…

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Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone…

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5 Ways to Drive More Customers with Content Marketing

5 Ways to Drive More Customers with Content Marketing

Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above…

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