When is it Time for a Website Refresh?

When is it Time for a Website Refresh

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival. If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements  on your website like the content, the design, adding new content or completely overhauling your website as part of a major…

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Your Website Redesign Checklist for 2020

Your Website Redesign Checklist for 2020

Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lackluster design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s what you need to know. Website Redesign Checklist Let’s start with an overview of what you should be looking at. Then, we’ll drill down into some of the specifics, including my recommendations for the best…

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Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Step Up Your Game (and Revenue) with these Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business. The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention…

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7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers…

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