How to Use Facebook to Connect with Your Local Followers

How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full…

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What the Future Holds for Social Media Marketing

What the Future Holds for Social Media Marketing

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is today in a year or two. Like everything else in digital marketing, it’s in a near-constant state of flux. So, with that in mind, let’s look at where social media marketing is now, where it…

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How Social Proof Can Give You An Edge Over Your Competitors

How Social Proof Can Give You An Edge Over Your Competitors

Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof?…

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Why Facebook Messenger Ads are AWESOME for Small Business

Why Facebook Messenger Ads are AWESOME for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space. That said, Facebook…

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How to Cash in with Snapchat (Local Business Edition)

How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – and if it is, how you should be using it in your marketing. How Popular is Snapchat? I want to start with some Snapchat statistics because I’m finding that a lot of the local business…

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New Marketing Opportunities on Instagram (that Small Business Owners Will Love)

New Marketing Opportunities on Instagram

What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part?  It’s easier to get started than you’d think. All you need is a mobile phone and a strategy – and we can help with the strategy part. You may not know that Instagram has some very cool features that local…

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Is Instagram Right your Businesses?

Is Instagram Right your Businesses

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about yournew fall fashion line for your boutique clothing store? And if your business sells items likehandmade crafts, you have definitely got an “in”on Instagram. But,does this mean that every business should considerusing Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to…

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Boost Your Facebook Engagement in 5 Steps!

Boost Your Facebook Engagement in 5 Steps

Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your…

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How to Choose the Right Social Media Platforms for Your Business

The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second…

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Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure…

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