Local SEO VS National SEO Explained

Local SEO VS National SEO Explained

You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s…

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The SEO Trends Making the Biggest Impact in 2019

The SEO Trends Making the Biggest Impact in 2019

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the changes – and if you want your website to stay visible and maintain its rank, you’ve got to be ready to move with the current. So, with that in mind, here are the biggest SEO…

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What’s Changing with Google (and How It Affects You)

What’s Changing with Google

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear…

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Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone…

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