How to Double Your Conversions with the Same Amount of Traffic

How to Double Your Conversions with the Same Amount of Traffic

In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you get that will determine the success of your business. Conversions are the name of the game. And guess what? I have good news for you. You can stop beating your head against a wall trying…

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Here’s What You Need to Know About the Latest Google Updates

Here’s What You Need to Know About the Latest Google Updates

When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can be tricky. You’ve got to make your best guess about what will work in most cases. That said, every once in a while Google does marketers a solid and releases information about updates. That’s what…

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Voice Search Has Changed How Customers Find Your Business

Voice Search Has Changed How Customers Find Your Business

Here’s What You Need to Know Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. The statistics around voice-enabled gadgets like Siri, Alexa, and Cortana, are even higher. Only 18% of US households owned one as of 2018. By 2022, it’ll be 55%. What’s…

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Local SEO VS National SEO Explained

Local SEO VS National SEO Explained

You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s…

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The SEO Trends Making the Biggest Impact in 2019

The SEO Trends Making the Biggest Impact in 2019

SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the changes – and if you want your website to stay visible and maintain its rank, you’ve got to be ready to move with the current. So, with that in mind, here are the biggest SEO…

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What’s Changing with Google (and How It Affects You)

What’s Changing with Google

Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear…

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Can Reviews Affect Your SEO Rankings?

You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone…

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