The Pros and Cons of Having AI Interact with Your Customers

The Pros and Cons of Having AI Interact with Your Customers

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can…

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How to Create a Killer Facebook Video Ad for Your Business

How to Create a Killer Facebook Video Ad for Your Business

Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook: Videos on Facebook get more than 8 billion views per day Facebook users watch more than 100 million hours of video on the platform each day Forbes estimates that half a billion…

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How to Avoid Getting Slapped by Google’s E.A.T. Update

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or…

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7 Marketing Trends You Can’t Afford to Ignore in 2019

7 Marketing Trends You Can’t Afford to Ignore in 2019

Who cares about marketing trends, right? If that’s your attitude, I get it. Some trends are here and gone before you even have time to figure out how to take advantage of them. It’s easy to dismiss trends as fleeting. But the truth is… some aren’t fleeting. Some are here to stay. As the year ends and 2019 approaches, it’s a good time to take stock of your current marketing strategy. And, if you’ve been ignoring all trends in favor of the tried and true, then guess what? 2019 is…

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