5 Irresistible Lead Magnet Ideas for Local Businesses

5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience. One reason for the confusion…

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7 Things People Don’t Tell You About Social Media Marketing

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets…

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How to Tell Your Marketing Isn’t Working (and How to Fix It)

How to Tell Your Marketing Isn’t Working

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark. One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it…

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GDPR: How It Affects Your Small Business (Yes… Even in the US)

GDPR: How It Affects Your Small Business

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business. You could keep your head buried in the sand – but that’s not a…

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6 Reasons Why You Should Outsource Your Marketing to an Agency

6 Reasons Why You Should Outsource Your Marketing to an Agency

Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re just starting out, you may think that spending money to hire an agency doesn’t make sense. You’re wrong. In fact, failing to hire an agency is one of the biggest mistakes that entrepreneurs make. It’s not necessary in every situation. But here’s the thing: “If you’re…

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How to Rank for “Businesses Near Me” Local Searches

How to Rank for Businesses Near Me Local Searches

Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost impossible. In fact: These two factors, combined with a concurrent rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. They explain why searches for “businesses near me” have skyrocketed. After all, if someone’s out looking for a place to eat…

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Your Website Content Sucks and Here’s Why

Your Website Content Sucks and Here’s Why

Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results.…

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Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something…

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Are All Your Locations Visible on Google? Here’s How to Make Sure

Are All Your Locations Visible on Google

Optimising a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimise your website so that each location…

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Can Social Cards Help You Attract New Customers?

Can Social Cards Help You Attract New Customers?

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays saying about you and your business? If it’s generic-looking, it might not be saying much. The solution is to come up with a way to display a killer image, some compelling text, and call to action whenever anybody links to your website or social…

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