The Top 10 Signs You Need to Redesign Your Website in 2019

The Top 10 Signs You Need to Redesign Your Website in 2019

Is your website showing its age? It’s a new year and many of us humans are making resolutions to be and look better. And guess what? You need to think about whether your website needs to make a resolution, too. Let’s face it. Many of us look at website redesign as a hassle. If our current websites are up and running – even if they’re not perfect – we put off redesigning them because we think it’s not a priority. Spoiler alert: it should always be a priority. Having an…

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7 Conversation Starters to Get Your Audience Talking

7 Conversation Starters to Get Your Audience Talking

You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean? Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time. But, that doesn’t mean it’s impossible. It just means you need to try harder. The thing is, your customers want to talk to you. They want to know what you think, and most importantly, they want…

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5 Foolproof Ways to Get Visitors BACK to Your Website

5 Foolproof Ways to Get Visitors BACK to Your Website

Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic. So what? If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained…

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The Pros and Cons of Having AI Interact with Your Customers

The Pros and Cons of Having AI Interact with Your Customers

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can…

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How to Create a Killer Facebook Video Ad for Your Business

How to Create a Killer Facebook Video Ad for Your Business

Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook: Videos on Facebook get more than 8 billion views per day Facebook users watch more than 100 million hours of video on the platform each day Forbes estimates that half a billion…

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How to Avoid Getting Slapped by Google’s E.A.T. Update

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or…

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7 Marketing Trends You Can’t Afford to Ignore in 2019

7 Marketing Trends You Can’t Afford to Ignore in 2019

Who cares about marketing trends, right? If that’s your attitude, I get it. Some trends are here and gone before you even have time to figure out how to take advantage of them. It’s easy to dismiss trends as fleeting. But the truth is… some aren’t fleeting. Some are here to stay. As the year ends and 2019 approaches, it’s a good time to take stock of your current marketing strategy. And, if you’ve been ignoring all trends in favor of the tried and true, then guess what? 2019 is…

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What Content Marketing Can Do for Your Business

What Content Marketing Can Do for Your Business

Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presencestill face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits…

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Is Instagram Right your Businesses?

Is Instagram Right your Businesses

It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about yournew fall fashion line for your boutique clothing store? And if your business sells items likehandmade crafts, you have definitely got an “in”on Instagram. But,does this mean that every business should considerusing Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to…

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How to Define Your Brand Message

How to Define Your Brand Message

When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value. But here’s the thing… “You aren’t the one who defines your brand message – your customers do!” It’s your job to lay the groundwork for what you want people to know about your…

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