Are All Your Locations Visible on Google? Here’s How to Make Sure

Are All Your Locations Visible on Google

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location…

Read More

Can Social Cards Help You Attract New Customers?

Can Social Cards Help You Attract New Customers?

It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays saying about you and your business? If it’s generic-looking, it might not be saying much. The solution is to come up with a way to display a killer image, some compelling text, and call to action whenever anybody links to your website or social…

Read More

6 Ways to Amp Up Your Local Marketing This Year

6 Ways to Use Psychology to Hack Your Target Audience’s Brains

2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of six things you should be doing in 2018 to make the most of your local marketing. #1: Local Search Marketing Local search marketing has a lot in common with local SEO – but it represents an integrated approach to making sure that…

Read More

6 Ways to Use Psychology to Hack Your Target Audience’s Brains

6 Ways to Amp Up Your Local Marketing This Year

What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s not as manipulative (or scary) as it sounds. The human brain is capable of creative and innovative thoughts. But – it’s also subject to a slew of weird glitches called cognitive biases. Cognitive biases are basically mental shortcuts. They’re hard-coded into our brains,…

Read More