7 Things Local Businesses Should STOP Doing on Instagram

7 Things Local Businesses Should STOP Doing on Instagram

Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and…

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10 Facebook Ad Tips to Boost Your Results

10 Facebook Ad Tips to Boost Your Results

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business.  Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start. If this is you, then keep reading. There are several “Facebook ad tips” type of articles already on the web…

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Getting Google to Fall Back in Love with Your Website

Getting Google to Fall Back in Love with Your Website

According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because Google has tweaked its algorithm. So, what can you do get Google to fall back in love with your website? You can either wait for it to happen over time -which can take months –…

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What the Future Holds for SMS Marketing?

What the Future Holds for SMS Marketing

Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s saturated with social media marketing. Specifically, local businesses can reap the potential benefits of SMS marketing since there’s little personalization required for regional marketing. While the hype surrounding social media marketing is justified, SMS marketing…

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