The Unofficial Email Marketing Roadmap for Local Business

The Unofficial Email Marketing Roadmap for Local Business

Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the…

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How to Use Facebook to Connect with Your Local Followers

How to Use Facebook to Connect with Your Local Followers

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. I It’s time for all small business owners to make full…

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Creating a Loyalty Program That Keeps Your Customers Coming Back!

Creating a Loyalty Program That Keeps Your Customers Coming Back

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty. The trick, of course, is creating a loyalty program that does both. There are lots of different options, including referral programs.…

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7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

7 Ways You Can Make Sure Your Website Isn’t Falling Behind the Times

Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s at least a chance that it’s a dud. That doesn’t mean it’s poorly designed, but it does mean that it’s your job to give it an honest evaluation and update it if it’s not good enough. Fortunately, an update doesn’t mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers…

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