Why Maintaining Your Website is a Must

Why Maintaining Your Website is a Must

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do. And, when it comes to add items to your to-do list, you might do everything you can to minimize what you take on. Your time’s limited – and valuable – and there are only so many hours in a day. Website maintenance is the perfect example. It might seem unnecessary – and you might wonder…

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The Foolproof Way to Get Around Facebook’s Page Algorithm

The Foolproof Way to Get Around Facebook’s Page Algorithm

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages. That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it. Nothing to be done, right? It’s one of those things that you can’t control… or is it? It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your…

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Protecting Your Website Against Hackers – What you need to know!

Protecting Your Website Against Hackers

If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost $3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough. I’ll let you in on a little secret: it’s not enough. If all you’re doing is updating your anti-virus software and filtering out spam, you’re still vulnerable. Scared? You should be. But that doesn’t mean you…

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How to Turn Your Website Into a 24/7 Sales Machine!

How to Turn Your Website Into a 24/7 Sales Machine

Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – aren’t getting the job done. In fact, I’ll take it a step further. If you’re not opening your inbox to find new leads from your website every day, you might as well not have a…

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