Why Your Competitors are Thriving and You’re Not!

Why Your Competitors are Thriving and You’re Not!

What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you – but you don’t need them to do that to be informed. All you need to do is observe, think, and ask a few key questions about what they’re doing. Where Are They Marketing Themselves?…

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How to Cash in with Snapchat (Local Business Edition)

How to Cash in with Snapchat

Snapchat is just for teens, right? Wrong! While Snapchat isn’t as big as Instagram or Facebook, it’s still a huge social media site with millions of users. And if your target audience includes Millennials, then you can’t afford to ignore Snapchat. The trick, of course, is knowing if Snapchat is right for your business – and if it is, how you should be using it in your marketing. How Popular is Snapchat? I want to start with some Snapchat statistics because I’m finding that a lot of the local business…

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Four Steps to Turn Fans into Brand Ambassadors

Four Steps to Turn Fans into Brand Ambassadors

In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. The good news? You can turn customers into enthusiastic brand ambassadors in just four easy steps. That might sound too good to be true, but it’s not. The trick is knowing what makes someone a brand ambassador – and then leading them down…

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7 Ways You Can Market Your Business Better

7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk up and announce themselves to you, right? (But wouldn’t it be great if they did?) Since you can’t count on marketing suggestions knocking on your door, let me help. Here are 7 things you can…

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