Why Maintaining Your Website is a Must

Why Maintaining Your Website is a Must

As a business owner, you’ve got to wear many hats in the course of a day. You might be a salesperson one minute and a human resources manager the next. It’s a lot to do. And, when it comes to add items to your to-do list, you might do everything you can to minimize what you take on. Your time’s limited – and valuable – and there are only so many hours in a day. Website maintenance is the perfect example. It might seem unnecessary – and you might wonder…

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The Foolproof Way to Get Around Facebook’s Page Algorithm

The Foolproof Way to Get Around Facebook’s Page Algorithm

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages. That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it. Nothing to be done, right? It’s one of those things that you can’t control… or is it? It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your…

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Protecting Your Website Against Hackers – What you need to know!

Protecting Your Website Against Hackers

If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost $3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough. I’ll let you in on a little secret: it’s not enough. If all you’re doing is updating your anti-virus software and filtering out spam, you’re still vulnerable. Scared? You should be. But that doesn’t mean you…

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How to Turn Your Website Into a 24/7 Sales Machine!

How to Turn Your Website Into a 24/7 Sales Machine

Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – aren’t getting the job done. In fact, I’ll take it a step further. If you’re not opening your inbox to find new leads from your website every day, you might as well not have a…

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Why Facebook Messenger Ads are AWESOME for Small Business

Why Facebook Messenger Ads are AWESOME for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space. That said, Facebook…

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Voice Search Has Changed How Customers Find Your Business

Voice Search Has Changed How Customers Find Your Business

Here’s What You Need to Know Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. The statistics around voice-enabled gadgets like Siri, Alexa, and Cortana, are even higher. Only 18% of US households owned one as of 2018. By 2022, it’ll be 55%. What’s…

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The 5 Simple Marketing Metrics You Should Know

The 5 Simple Marketing Metrics You Should Know

When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton of time to spend on marketing, there are a few basic marketing metrics that you should have at your fingertips all the time. In fact, not knowing them can negatively affect your business’s profitability over…

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3 Mobile Marketing Musts for Local Businesses

3 Mobile Marketing Musts for Local Businesses

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. No local business can. With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up out in the cold. So, where should you start? What mobile marketing elements are the most important for local businesses? Fortunately, if you’re new to mobile marketing, there’re only three big musts – and if you focus on them, you’ll be able to capitalize…

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Local SEO VS National SEO Explained

Local SEO VS National SEO Explained

You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling behind your competitors without realizing it. All SEO is not created equal. National SEO – which focuses non-location based keywords – is useful for big corporations. But for small businesses, local SEO is where it’s…

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Create Killer Content without Writing a Word Yourself by taking part in a Content Collaboration

Create Killer Content without Writing a Word Yourself

The title of this article pretty much steals my opening line: What if you could create better content with less work? If you’re screaming, “Sign me up!” then you’re not alone. Content creation is a lot of work. It takes time, expertise, and attention to detail. And let’s face it: sometimes we have ideas for content but lack the expertise to execute them. Nobody’s good at everything, right? The solution is – drum roll, please – NOT DOING EVERYTHING YOURSELF. I’m talking here about content collaboration. Maybe you’ve never collaborated…

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