Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure…

Read More

Is Your Website Optimization Getting the Job Done?

Is Your Website Optimization Getting the Job Done?

Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read:…

Read More

Boost Business with These 7 Tools You Probably Haven’t Heard Of

Boost Business with These 7 Tools You Probably Haven’t Heard Of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that…

Read More

10 Killer Local Marketing Ideas to Try

10 Killer Local Marketing Ideas to Try

Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing…

Read More

5 Irresistible Lead Magnet Ideas for Local Businesses

5 Irresistible Lead Magnet Ideas for Local Businesses

Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly used to attract leads. The problem that some local businesses have is that they’re not sure which type of lead magnet will prove to be irresistible to their target audience. One reason for the confusion…

Read More

7 Things People Don’t Tell You About Social Media Marketing

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets…

Read More

How to Tell Your Marketing Isn’t Working (and How to Fix It)

How to Tell Your Marketing Isn’t Working

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark. One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it…

Read More

GDPR: How It Affects Your Small Business (Yes… Even in the US)

GDPR: How It Affects Your Small Business

What does a European Union law about privacy have to do with your small business? That might seem like a ridiculous question to ask, but it’s not. The General Data Protection Regulation, or GDPR for short, went into effect on May 25, 2018. And with privacy issues in the news on a near-daily basis, with the recent Congressional hearings about Facebook and Cambridge Analytica, you can’t afford to ignore the ramifications of GDPR for your business. You could keep your head buried in the sand – but that’s not a…

Read More

6 Reasons Why You Should Outsource Your Marketing to an Agency

6 Reasons Why You Should Outsource Your Marketing to an Agency

Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re just starting out, you may think that spending money to hire an agency doesn’t make sense. You’re wrong. In fact, failing to hire an agency is one of the biggest mistakes that entrepreneurs make. It’s not necessary in every situation. But here’s the thing: “If you’re…

Read More

How to Rank for “Businesses Near Me” Local Searches

How to Rank for Businesses Near Me Local Searches

Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost impossible. In fact: These two factors, combined with a concurrent rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. They explain why searches for “businesses near me” have skyrocketed. After all, if someone’s out looking for a place to eat…

Read More