Local SEO Strategies that Matter Most RIGHT NOW

Local SEO Strategies that Matter Most RIGHT NOW

We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you deserve. The Benefits of Optimized Local SEO for Small Businesses Physical businesses that have actual storefronts yet haven’t optimized their local SEO are perilously close to several threats. But those businesses that have taken…

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How to Encourage Repeat Buyers… Again and Again!

How to Encourage Repeat Buyers

The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. In this article, we will reveal a number of important ways to generate repeat customers, so you can start seeing familiar faces return as soon as next week. Use personal forms of communication (as well as traditional) These suggestions assume you are…

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How COVID-19 Changed Small Business Marketing

How COVID-19 Changed Small Business Marketing

By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual. But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing and promotional campaigns for small businesses here in the US and around the globe. From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate…

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A Guide to setting up Online Orders for your Small Business

A Guide to setting up Online Orders for your Small Business

Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new-normal is hurting your prospects for growth. If you’re the proud owner of a brick-and-mortar store, this article is about setting up systems to allow your customers, new and returning, to purchase from you virtually without the pain of visiting the physical location. Before you an online ordering system to implement into your…

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5 Businesses Using AI to Get Ahead of the Curve

5 Businesses Using AI to Get Ahead of the Curve

Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses across the globe, with large-scale international companies not going a day without it. As small business owners, AI may still seem like that distant possibility – but now, more than ever – it’s affordable, accessible, and necessary for small businesses to inject into their operations. In today’s market, you don’t need a sufficient knowledge on artificial intelligence to realize the savings and growth potential of using AI for your business.…

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7 Things Local Businesses Should STOP Doing on Instagram

7 Things Local Businesses Should STOP Doing on Instagram

Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and…

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10 Facebook Ad Tips to Boost Your Results

10 Facebook Ad Tips to Boost Your Results

You know that your business has so much to offer. Your products & services are top tier. Your customers love your business.  Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start. If this is you, then keep reading. There are several “Facebook ad tips” type of articles already on the web…

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Getting Google to Fall Back in Love with Your Website

Getting Google to Fall Back in Love with Your Website

According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because Google has tweaked its algorithm. So, what can you do get Google to fall back in love with your website? You can either wait for it to happen over time -which can take months –…

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What the Future Holds for SMS Marketing?

What the Future Holds for SMS Marketing

Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s saturated with social media marketing. Specifically, local businesses can reap the potential benefits of SMS marketing since there’s little personalization required for regional marketing. While the hype surrounding social media marketing is justified, SMS marketing…

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When is it Time for a Website Refresh?

When is it Time for a Website Refresh

You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button. So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival. If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements  on your website like the content, the design, adding new content or completely overhauling your website as part of a major…

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